TL;DR: A stock is a tiny slice of a company that you can buy and sell. When you own a stock, you’re part owner of that business—sharing in its ups, downs, and sometimes dividends.

Stocks in Plain English

Think of a company like a pizza. Each slice represents a stock. Buy one slice, and you own part of the whole pie. If the pizza grows, your slice becomes more valuable. If it shrinks, your slice may be worth less.

That’s stocks in a nutshell: a stock is a share of ownership in a company that can be traded on the market.

Why Do Stocks Exist?

Companies issue stocks to raise money. Instead of borrowing from a bank, they sell pieces of ownership to the public. The money helps them:

• Build new products

• Hire teams

• Expand into new markets

Investors buy these shares because they believe in the company’s future. If the business grows, their stocks may rise in value. Some companies also share profits directly with shareholders through dividends.

What Owning a Stock Really Means

Owning a stock doesn’t mean you run the company, but it does give you certain rights and potential rewards:

• Voting rights (for common stock) on some company decisions

• Eligibility for dividends if the company pays them

• Price changes—your shares can go up or down in value depending on market activity

Stock Basics: The Core Building Blocks

1. Common vs. Preferred Stock

   • Common stock is the most widely held, usually with voting rights and potential dividends.

   • Preferred stock typically pays set dividends first but often has no voting rights.
     
     

2. Market Capitalisation (Market Cap)

   • Market cap = share price × total number of shares.

   • A quick way to size up a company: small-cap, mid-cap, or large-cap.
     
     

3. Ticker Symbol

   • A short code used to identify a stock on an exchange (e.g., AAPL for Apple).
     
     

4. Exchanges and Trading
   Stocks trade on exchanges that connect buyers and sellers through:

   • Bid: highest price a buyer is willing to pay

   • Ask: lowest price a seller will accept

   • Spread: the gap between bid and ask

   • Last price: the most recent trade

Why Stock Prices Move

Stock prices rise and fall because of supply and demand.

• More buyers than sellers → prices rise

• More sellers than buyers → prices fall

Common drivers of supply and demand include:

• Company earnings and outlook

• News and events

• Industry trends and overall economy

• Market sentiment

• Liquidity (how easily shares trade)

Price vs. Value

• Price = today’s agreed trade figure

• Value = an estimate of what the company is really worth (profits, assets, future prospects)

Since investors never agree perfectly, price and value often differ. That’s where opportunities for gains—or losses—emerge.

Quick FAQs

• What is a stock in one sentence?
  A stock is a tradable share of ownership in a company.
  
  

• Are all stocks the same?
  No—there are common and preferred stocks, and companies differ by size, industry, and risk.
  
  

• Do all companies have stocks?
  Only publicly listed companies.
  
  

• Can a stock pay me money?
  Some do through dividends, but it’s not guaranteed.
  
  

• Why did a stock drop on “good” news?
  Because the news may not have been as good as investors expected.
  
  

• Do I need a lot of money to buy stocks?
  No—many platforms (including bunq) let you buy with small amounts or fractional shares.

Practical Beginner’s Checklist

• Learn the ticker symbol, industry, and market cap.

• Read recent earnings summaries and company updates.

• Remember: prices move daily, but the business story evolves over years.

• Keep an eye on fees and taxes, since they affect your net returns.

Ready to Own Your First Slice?

With bunq, you don’t need thousands to start investing. Begin with as little as €10, explore how stocks work, and learn as you go.

👉 Check out bunq Stocks and download the bunq app today to buy your first stock.

Final Thoughts

A stock isn’t complicated—it’s simply a piece of a company’s story you can own. By learning the basics of what stocks are, why they exist, and how they move, you’re laying the foundation for smarter investing.

Disclaimer: bunq does not provide investment advice. Stocks trading involves risk of loss. bunq b.v. trading as bunq is licensed by the Dutch Central Bank (DNB) in the Netherlands and is regulated by the Central Bank of Ireland for conduct of business rules. All Stocks trading is conducted through our partner, Ginmon.