From Cautious to Curious: Why More People Are Taking a Fresh Look at Crypto

Curious about crypto, but not sure where to start? You’re not alone.

bunq’s Crypto Trust Index shows that 1 in 4 people are curious about crypto, even if they don’t fully understand it yet. It’s a simple finding, but an important one. People aren’t closing the door on crypto. They’re waiting for a clearer, easier way in.

That matters because crypto has not always felt easy to approach. For many people, getting started still means leaving the banking app they use every day, signing up to a new platform, learning new terminology, and figuring out how everything fits into the rest of their finances.

At bunq, we think that first step should feel much simpler. You already use your bunq app to manage your money, save, budget, invest, and keep track of your financial life. Crypto should not sit in a completely separate world. It should be something you can explore from the same place you already manage your money.

People are actively looking for new options

The Crypto Trust Index shows that people are thinking seriously about their financial future.

64% say they feel uncertain about their current financial situation, while 66% feel uncertain about where they’ll be financially in 5 years. At the same time, 60% believe today’s economic climate makes it more important to explore alternative investment options like crypto.

This is not about hype. It’s about people wanting more ways to put their money to work.

They’re looking at the options in front of them, asking better questions, and thinking about what could help them build towards the life they want. Crypto is becoming part of that wider money conversation.

The interest is there. The entry point isn’t always clear.

1 in 3 people have already invested in crypto. Among those who haven’t, the biggest barrier is knowledge: 51% say they haven’t taken the step because they don’t understand crypto well enough.

That says a lot about where the opportunity is.

People don’t necessarily need convincing that crypto exists, or that it might be worth learning about. They need a starting point that feels clear. One that doesn’t assume they already know the culture, the jargon, or the mechanics behind it.

For first-time users, the experience matters. A confusing first step can make crypto feel further away than it needs to be. A simple one can make it feel like something they can explore at their own pace.

Guidance matters more than noise

When asked what would help them feel more comfortable taking their first steps into crypto, people put clear guidance first. Basic education came next.

That’s the kind of signal worth listening to.

People are not asking for louder promises. They’re asking for a calmer, clearer experience. They want to understand what they’re buying, where their money is going, and how crypto fits alongside the rest of the money decisions they make every day.

This is where a banking app can play a meaningful role. Not by making crypto feel bigger than it is, but by making it easier to understand and easier to access.

People want to start somewhere they already trust

When people were asked which type of platform they would trust the most to invest in cryptocurrencies, the top answer was their bank.

40% chose their bank, ahead of crypto exchanges and trading platforms.

That preference is telling. A bank is already part of people’s financial routine. It’s where they see their balance, pay for things, save for goals, and make decisions about their money. Starting there makes crypto feel less like a separate leap and more like another option to consider within their wider financial life.

With bunq Crypto, users can buy and sell crypto directly in the bunq app. No extra platform to figure out. No disconnected experience. Just a simpler way to explore crypto from the place where they already manage their money, with crypto services powered by Kraken.

A simpler first step into crypto

The Crypto Trust Index points to a clear shift: people are curious, but they want crypto to feel easier to approach.

They want guidance before complexity. Familiarity before friction. A way to explore without feeling like they need to become an expert first.

That’s exactly the role bunq can play. We make money easier to manage, from everyday banking to saving, budgeting, investing, and now crypto. For people who are ready to take a first look, bunq offers a simple way to start from the app they already know.

Because exploring crypto shouldn’t mean stepping away from your financial life. It should fit into it.

Discover Crypto right from your bunq app.