We asked Iris, the founder of the sustainable fashion platform Renoon, to tell us what she thinks we can do to live a more eco-friendly lifestyle (aside from having a sustainable bank account of course!). Let’s hear her out! 🙌
“Whether you are an entrepreneur, freelancer, human being, you know what’s happening right now. It feels quite surreal to be living in this moment in history.
Seeing nature doing slightly better without all the traveling, consumption and crowds, many of us are rethinking how to upgrade to that third gear and accelerate our efforts in sustainability.
With each and everyone’s appetite to bring back values and intentions to make the world better than ever, where can we go to turn intentions into actions?
About a year and a half ago I was searching for a sustainable black cocktail dress and I had such a hard time finding it 👗
And if you’ve ever tried something similar, you might know the pain. “First world problems”, you may think.
But actually, it’s quite an issue: fashion is one of the most polluting industries in the world. And you might think you are doing great by putting your trash in the right places and choosing great food alternatives - which has become easier and easier with bio and plant-based options - but what can you do with your clothes and the rest of your consumption?
You could choose responsible businesses with similar values as yours ❤️
Two I can name for sure are Renoon and bunq. The first one is the startup I had the luck to co-found and I am so proud of what our entire team has achieved in such little time. Second, our very best friends at bunq - who saved our startup travels and time, every time.
Renoon was born with the intention of creating an easy to use search platform. Here, users can create the world they want to live in by finding clothing brands that respect their values. Since the beginning, our platform has been free to use and has had a lot of attention from the industry and investors. Why? Because the one thing that we have in mind is our users.
We are at the beginning of our journey, but we’re building THE destination for everyone to find the right businesses to sponsor. Because here’s the truth: whenever we buy something, however small, we are sponsoring and supporting a business.
One last thing - don’t ever think you can’t make a difference: every person’s action counts and we are all in this together."