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January 24, 2020


Ready to build client trust? Customize your trade name today!

Operating under multiple trade names is essential, even with banking.

95% of businesses have multiple trade names to represent their company. This allows them to position their brand to meet the unique expectations of their clients.

In order to build trust when working with a client, you want all communication to be as easy and seamless as possible. The secret? Consistency and repetition! Each client should know you as one trade name, and one trade name only.

Hypothetically speaking... meet “John” 🧑

Let’s look at it this way. Your new prospective client introduces himself to you as John. An hour later, your partner comes to you and asks you to relay information to Johnny. Now the question is…. what do you call him? Johnny is more informal, but John’s how he introduced himself to you. So which is it?

You don’t want your clients to have this same feeling of confusion. Without name consistency, this same thought process can go through the mind of your customer. And the last thing you want is any confusion, especially when it comes to running your business!

Add all your trade names to your bank account 💪

This gave us an idea. Why limit this when it comes to your finances? You should be given the freedom to bank with a name that actually matches your business practice.

So we got to work!

With the recent launch of bunq Update 13, Dutch businesses users can now add multiple trade names to their bunq Business account. This allows you to easily decide which trade name you want to send, receive or transfer payments from. No more name inconsistency or wasted time!

Have a bakery? Great, you can send money from John’s Bakery, the name your flour supplier knows you by. Want to pick up a freelance photography business? No problem, your client can easily transfer money to John’s Photography Studio to pay you for their photo session. As long as you have a registered trade name, you can add it to your bunq account for your clients’ convenience.

How does it work in the bunq app? 📲

If you have a Business account and your company is based in the Netherlands, you will be able to choose which registered trade name (from the Chamber of Commerce, i.e. KvK) you want linked to a sub-account. Once a trade name is registered, it can immediately be added to your bunq account. No waiting necessary!

Sound appealing? You can check out how it works below:

  1. Open the bunq app.
  2. Go to Accounts.
  3. Tap on Business Account.
  4. Choose a photo and a name.
  5. Tap on the trade name you want to link to the sub-account.

For more information, you can find out more on Together here.

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